What is a PRM? A plain-English guide to Personal Relationship Managers
A PRM keeps your relationships warm the way a CRM keeps a pipeline moving. Here is what one does, who needs it, and how it differs from the tools you already use.
Resources
The Mash blog
Practical writing on relationship selling, staying close to the people who matter, and what an AI coworker can take off your plate.
PRM vs CRM: what's the difference?
A CRM is a glorified database your company owns. A PRM keeps track of the people behind your book. Here's the difference.
Five minutes before the meeting: a prep ritual that actually sticks
Most meeting prep fails because it asks for thirty minutes you do not have. Here is a five-minute version built around three questions, and how to make it automatic.
Why most professional relationships quietly go cold, and the simple arithmetic behind it
Nobody decides to let a relationship fade. It happens because attention is finite and networks are not. A back-of-the-envelope look at why, and what changes it.