What is a PRM? A plain-English guide to Personal Relationship Managers
A PRM keeps your relationships warm the way a CRM keeps a pipeline moving. Here is what one does, who needs it, and how it differs from the tools you already use.
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Guides, playbooks and ideas for people whose relationships are their business — from the team building Mash.
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PRM vs CRM: what's the difference?
A CRM is a glorified database your company owns. A PRM keeps track of the people behind your book. Here's the difference.
Five minutes before the meeting: a prep ritual that actually sticks
Most meeting prep fails because it asks for thirty minutes you do not have. Here is a five-minute version built around three questions, and how to make it automatic.
Why most professional relationships quietly go cold, and the simple arithmetic behind it
Nobody decides to let a relationship fade. It happens because attention is finite and networks are not. A back-of-the-envelope look at why, and what changes it.
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