PRM vs CRM: what's the difference?
A CRM is a glorified database your company owns. A PRM keeps track of the people behind your book. Here's the difference.
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Explainers
2 posts filed under Explainers.
What is a PRM? A plain-English guide to Personal Relationship Managers
A PRM keeps your relationships warm the way a CRM keeps a pipeline moving. Here is what one does, who needs it, and how it differs from the tools you already use.