The Mash blog https://mash.com/resources/blog/ Practical writing on relationship selling, staying close to the people who matter, and what an AI coworker can take off your plate. en-us Sat, 05 Sep 2026 09:00:00 GMT PRM vs CRM: what's the difference? https://mash.com/resources/blog/prm-vs-crm/ https://mash.com/resources/blog/prm-vs-crm/ Sat, 05 Sep 2026 09:00:00 GMT A CRM is a glorified database your company owns. A PRM keeps track of the people behind your book. Here's the difference. Guides contact@mash.com (Daniel Alter) What is a PRM? A plain-English guide to Personal Relationship Managers https://mash.com/resources/blog/what-is-a-prm/ https://mash.com/resources/blog/what-is-a-prm/ Fri, 04 Sep 2026 09:00:00 GMT A PRM keeps your relationships warm the way a CRM keeps a pipeline moving. Here is what one does, who needs it, and how it differs from the tools you already use. Guides contact@mash.com (Daniel Alter) Five minutes before the meeting: a prep ritual that actually sticks https://mash.com/resources/blog/five-minute-meeting-prep/ https://mash.com/resources/blog/five-minute-meeting-prep/ Fri, 28 Aug 2026 09:00:00 GMT Most meeting prep fails because it asks for thirty minutes you do not have. Here is a five-minute version built around three questions, and how to make it automatic. Playbooks contact@mash.com (Daniel Alter) Why most professional relationships quietly go cold, and the simple arithmetic behind it https://mash.com/resources/blog/why-relationships-go-cold/ https://mash.com/resources/blog/why-relationships-go-cold/ Thu, 20 Aug 2026 09:00:00 GMT Nobody decides to let a relationship fade. It happens because attention is finite and networks are not. A back-of-the-envelope look at why, and what changes it. Insights contact@mash.com (Daniel Alter)